1959-1960s: The original Barbie
The iconic Barbie doll, a symbol of style and versatility for generations, was birthed from the ingenious mind of Ruth Handler, one of the founders of Mattel, in 1959. Ruth observed a fascinating shift in the play preferences of young girls, including her own daughter, Barbara. The traditional baby dolls, once a staple in playrooms, seemed to be falling out of favor.
Young girls yearned for a reflection of their burgeoning aspirations, dreams that surpassed the confinements of mere childcare. Enter Barbie, not just any doll, but a beacon of limitless potential, epitomizing every conceivable profession a woman could aspire to. As a sentimental tribute, Ruth chose to name this revolutionary doll after her daughter, Barbara.
Barbie’s first jobs
The moment Barbie graced the toy market, she was adorned with the title of a “teenage fashion model.” With her impeccable aesthetics, she effortlessly fit this glamorous role. However, Ruth Handler’s vision for Barbie transcended just one profession. By 1960, Barbie transformed into a fashion designer, complete with a chic red skirt suit and an essential accessory for every designer – a sketchbook.
Each piece of Barbie’s attire was meticulously crafted, a testament to the unparalleled quality of her outfits. One can’t help but marvel at the intricate details, such as the miniature belt buckle that adorned her waist.
Barbie gets a haircut
The initial versions of Barbie, which debuted in the two years following her inception, sported a sleek ponytail. But 1961 heralded a refreshing change with the introduction of Bubblecut Barbie. Maintaining her signature outfits and accessories, Bubblecut Barbie showcased a charming, short hairstyle.
This stylish version was available in an array of colors, from classic blonde and brunette to the unique “brownette.” While this marked a significant stride in diversifying Barbie’s looks, it would be years before the doll embraced hairstyles representative of non-white ethnicities.
Nurse Barbie
The 1960s, a period marked by its distinct socio-cultural milieu, saw Barbie embracing a new profession as a nurse. Dressed impeccably, Nurse Barbie served as a reminder of the significant yet limited career opportunities available to women of that era. Notably, in 1963, Mattel welcomed Carol Spencer, a talented fashion designer who lent her creativity to Barbie’s wardrobe.
Reflecting on the roles accessible to women during the 1960s, Spencer candidly remarked in a 2019 interview with Insider, “At that time, there were basically five jobs for women: nurse, teacher, secretary, clerk, wife-and-mother.”
Red Flare Barbie
1962 was a year where fashion was dominated by the unmatched elegance of the First Lady, Jackie Kennedy. Recognizing the allure of Jackie’s signature style, Mattel introduced the Red Flare Barbie, an embodiment of the First Lady’s iconic fashion.
Draped in a sophisticated swing coat, adorned with a pillbox hat and pristine white gloves, Red Flare Barbie was a tribute to Jackie’s unparalleled fashion sense. Yet, amidst these striking resemblances, Barbie retained her unique facial features, including her signature red lipstick and side-glancing eyes.
Astronaut Barbie
Barbie’s adventurous spirit reached new heights in 1965 when she donned the role of an astronaut, a significant milestone considering it was four years before the historic Moon landing. Astronaut Barbie was a beacon of progressiveness, especially since the concept of female astronauts remained largely elusive at that juncture. Interestingly, the packaging labeled her as “Miss Astronaut,” subtly reminding us of the gender norms of the era.
Yet, Barbie’s cosmic journey didn’t end there. Over the years, she embarked on numerous space adventures. In a landmark event in 2022, two Barbie dolls even became a part of the International Space Station’s crew.
Barbie learns to twist
By 1966, Mattel was eager to enhance the play experience with Barbie, leading to the introduction of the Twist ‘n Turn Barbie. This innovative design featured articulated joints, enabling more fluid movements, such as waist twists and knee bends, enhancing playability.
The new design allowed children to make Barbie “dance” with added realism. Coupled with this advancement, this version of Barbie boasted another unique feature: rooted eyelashes. The Twist ‘n Turn design’s popularity soared, and it remained a favorite for decades, leading up to the turn of the millennium.
Barbie starts to speak
From a twisting and turning Barbie, Mattel ventured into another frontier in 1968 with the Talking Barbie. Available in three distinct hair colors, Talking Barbie wasn’t just another articulated doll; she possessed a voice box, enabling her to “speak.”
However, her repertoire of phrases, which included “I have a date tonight” and “Would you like to go shopping?”, perhaps didn’t resonate with the broader vision for the doll. While these statements seemed simplistic, they hinted at a larger challenge Mattel faced: ensuring that Talking Barbie’s voice reflected the aspirations and potentials they envisioned for her.
1970-1979: Malibu Barbie
The year 1971 witnessed a transformative leap in Barbie’s design with the introduction of Malibu Barbie. This new iteration saw Barbie sport a renewed face, borrowed from the mold used for Mattel’s “Stacy” dolls. For the first time, Barbie flashed a radiant smile, revealing her teeth and, more importantly, forward-facing eyes, allowing her to connect directly with the children who adored her.
With her sun-kissed skin and beachy vibes, Malibu Barbie epitomized the ideal ’70s woman. This design evolution marked the commencement of Barbie’s transition into the iconic look we recognize today.
Barbie becomes Miss America
In 1974, Barbie’s diverse array of professions expanded to include the role of a beauty queen. Yet, this addition ignited a debate: Was this a progressive step symbolizing women’s achievements, or did it lean into superficial beauty standards? The Miss America contest, which served as the inspiration for Beauty Queen Barbie, was mired in controversy during this period.
Critics and women’s groups labeled it as sexist. However, it’s essential to contextualize Barbie’s profession within the larger spectrum of her roles. Just a year prior, in 1973, Mattel had introduced Surgeon Barbie, emphasizing her multifaceted capabilities.
Superstar Barbie
By 1977, Mattel decided to rejuvenate Barbie’s appearance once more, leading to the unveiling of Superstar Barbie. This iteration sported bright blue eyes, enchanting dimples, and a radiant smile. Embodying the glamor and flamboyance of the 70s, Superstar Barbie was dressed in a dazzling hot pink dress, complemented by intricate jewelry and a new style of strappy heels.
To amplify her superstar aura, she came with a stand, ensuring she was always in the spotlight. This version of Barbie was a smashing hit, earning her a special place in the hearts of many.
1980-1989: Black Barbie
Barbie, for the longest time, was exclusively available in one skin tone. While Mattel had introduced other dolls of color, like Christie, the African-American community longed for a Barbie that represented them. Recognizing this need, Mattel brought onboard their first black designer, Kitty Black Perkins, in 1980.
Under Perkins’ guidance, Barbie underwent a transformation to genuinely reflect the beauty of black women. Perkins expressed her intentions in the 2023 documentary titled “Black Barbie,” stating, “I wanted her just to reflect the total look of a black woman.” This led to subtle design changes, including fuller lips and a broader nose, establishing Barbie as a universal symbol of beauty.
Day-to-Night Barbie
The Day-to-Night Barbie was an embodiment of the modern woman’s dynamic lifestyle, seamlessly transitioning from a day at work to a night on the town. This Barbie, which debuted with a transformative pink power suit that could be altered into a stylish evening dress, represented the essence of the working woman who “had it all.”
This professional yet chic look resonated with many and even influenced contemporary fashion. In 2023, acclaimed actress Margot Robbie drew inspiration from Day-to-Night Barbie’s attire during the promotional tour for the Barbie movie.
Barbie and the Rockers
While many recognize Barbie from her numerous movies and TV appearances, few might remember her television debut. In 1987, Barbie rocked the screens with “Barbie and the Rockers,” a special inspired by the 1986 toy line.
This line introduced fans to Barbie’s rock star entourage, including Derek, Diva, Dana, and Dee Dee. Emphasizing the theme, these dolls featured a “real dancing action” mechanism, letting them groove on the dance floor. The inspiration behind these figures was likely the popular ’80s franchise, “Jem and the Holograms.”
1990-1999: Rollerblade Flicker ‘n Flash Barbie
The 1990s was a tumultuous decade for Mattel, marked by innovations and occasional missteps. A prime example was the 1991 Rollerblade Barbie, which came equipped with “flicker ‘n flash” skates. However, these skates presented an unforeseen hazard. When spun near flammable liquids, they could spark fires.
A journalist, seizing an opportunity for a unique story, even demonstrated this flaw by igniting an old pair of underwear using the Barbie’s rollerblades. Given the potential dangers, Mattel promptly recalled these dolls, making them a rare collectible today.
Barbie joins the military
The Evolution of Barbie’s Careers in the ’90s: During the 1990s, Barbie’s career trajectory underwent a transformative shift, marking a departure from traditionally feminine roles. As a manifestation of changing societal norms, Barbie no longer remained confined to the limited employment avenues alluded to by designer Spencer.
The decade witnessed Barbie venturing into roles like a dentist, soccer player, business executive, rapper, and even as a firefighter. Concurrently, Barbie’s military-themed avatars, such as the Marine Corps Sergeant, Naval Petty Officer, and Air Force Pilot, became available for children. These additions were emblematic of the ongoing discourse about women’s roles in the armed forces, giving young girls a tangible representation of possibilities beyond traditional gender norms.
Barbie makes millions
1992: A Landmark Year for Barbie and Mattel: The year 1992 stands out in Barbie’s storied history for two pivotal releases. On one hand, the launch of the Totally Hair Barbie – boasting 11.5 inches of hair, offering limitless styling avenues – became an instant sensation, with over 10 million units flying off the shelves. On the other hand, the release of Teen Talk Barbie led to a PR storm for Mattel.
This talking Barbie spouted the controversial phrase, “Math class is tough!” incensing feminist groups. The contrasting narratives surrounding these dolls raised pertinent questions about Barbie’s societal representation: Had Barbie’s voice truly evolved since 1968, or was she still confined to echoing dated, stereotypical perspectives?
Barbies of the world
Barbie’s Tryst with Diversity in the ’90s: Amidst debates and controversies, the 1990s also marked Barbie’s foray into promoting cultural inclusivity. The Dolls of the World series in 1994 introduced four distinct Barbies: Chinese, Kenyan, Dutch, and Native American, each adorned in their traditional attire.
This initiative was an attempt by Mattel to mirror global diversity, enabling girls from varied backgrounds to find representation in their favorite toy. The momentum continued in 1995 with the release of German, Polynesian, Irish, and another Native American Barbie, further broadening the spectrum of cultural representation.
Barbie’s body type
Barbie’s Body Image Debate: As the 1990s progressed, a growing segment of society began scrutinizing Barbie’s impact on young girls’ body image. Her unrealistic proportions raised concerns about perpetuating unattainable beauty standards. This criticism birthed activist groups like the “Barbie Liberation Organization” that challenged Mattel’s representation of the female form.
It’s essential to note that while many toys aren’t anatomically accurate – mermaids with fishtails, for instance – Barbie’s pervasive influence made her a central figure in this debate. It took Mattel two more decades to finally acknowledge these concerns and introduce a more diverse range of body types for Barbie.
Barbie embraces new technology
Barbie’s Technological Adventures in 1997: With the dawn of the digital age, toy manufacturers, including Mattel, began integrating technology into their products. In 1997, Mattel launched the “Talk With Me Barbie,” a technological marvel of its time. This Barbie came bundled with a CD-ROM and a unique desk that interfaced with PCs.
Users could program Barbie with preset phrases, though one would hope the infamous “Math class is hard!” wasn’t included. Despite its innovative concept, the $90 price tag deterred many potential buyers, making this technologically advanced Barbie less lucrative than anticipated.
2000-2009: Barbie gets more flexible
The Turn of the Millennium and Barbie’s Flexibility: The year 2000 heralded a new era for Barbie, with the introduction of the Ever Flex body system, as showcased by Jewel Girl Barbie. This novel design allowed Barbie enthusiasts to articulate their dolls in myriad poses, offering a degree of flexibility previously unseen.
The enhanced movement features perfectly complemented dolls like Cheerleader Barbie and the American Idol-themed Barbies. Moreover, Jewel Girl Barbie’s unique selling proposition lay in her accompanying set of jewels, enabling kids to customize her attire, adding another layer of engagement to the Barbie experience.
Barbie for President
Barbie’s Presidential Ambitions: As the 21st century unfolded, a pressing question emerged: Why couldn’t Barbie, a symbol of female empowerment for many, aspire to be the President of the United States? The first “Barbie for President” doll was unveiled in 1992, donning a patriotic dress.
Yet, subsequent iterations focused more on the essence of leadership rather than mere aesthetics. The turn of the millennium saw Mattel partnering with the White House Project to launch a refreshed Presidential Barbie, affirming her potential to shatter even the highest glass ceilings.
Princess Barbie
Mattel’s Pursuit of Cultural Diversity: Between 2000 to 2005, Mattel expanded its Dolls of the World line with The Princess Collection, encapsulating the beauty of diverse cultures, both historical and contemporary.
2001 alone saw the introduction of princess dolls from diverse backgrounds, including China, Ireland, the Incas, the Nile, and Ancient Mexico. These 21 meticulously designed princess dolls, draped in authentic attire, reinforced Mattel’s commitment to promoting cultural diversity through Barbie.
Barbie celebrates 50 years
Barbie’s 50th Anniversary Celebration: 2009 was monumental for Barbie, marking her golden jubilee. To commemorate this milestone, Mattel released the “Generations of Dreams Barbie,” aimed at adult collectors.
This special edition Barbie showcased a subtly revamped facial structure. The intricacies of her dress encapsulated iconic moments from Barbie’s illustrious journey, and the accompanying bio poignantly encapsulated the essence of Barbie, celebrating her rich legacy while inspiring future generations.
2010-2019: A dangerous Barbie?
The Video Controversy with Video Girl Barbie: The year 2010 saw the introduction of the innovative Video Girl Barbie, equipped with an embedded video camera. This feature allowed kids to capture moments from Barbie’s viewpoint, a groundbreaking concept at the time.
However, the FBI raised potential privacy concerns, suggesting that the camera could pose a safeguarding risk. Although no misuse was reported, the media’s magnification of the issue led to widespread apprehension about this tech-savvy Barbie.
Computer Engineer Barbie
Mattel’s Tryst with Technology Missteps: After the Video Girl Barbie debacle, Mattel faced another technological controversy in 2014 surrounding the “Computer Engineer Barbie” book. Intended to inspire girls towards STEM fields, the book paradoxically depicted Barbie seeking assistance from male counterparts for computing challenges.
The ensuing backlash prompted Mattel to acknowledge the misrepresentation, emphasizing that the narrative didn’t align with Barbie’s empowering ethos. Despite their intentions, this episode became another PR nightmare for the company.
Barbie goes to Mars
Space Ambitions: Mars Explorer Barbie: Building upon the legacy of the 1965 Astronaut Barbie, Mattel, in collaboration with NASA, launched the Mars Explorer Barbie in 2013.
More than just a toy, this Barbie was a symbol of ambition, inspiring girls to dream beyond earthly confines and aspire for interstellar achievements. In this iteration, the title “Miss” was notably absent, reinforcing the idea of women as equal contributors to space exploration endeavors.
Sports Illustrated Barbie
Barbie’s Controversial Sports Illustrated Appearance: Despite her numerous positive transformations, Barbie couldn’t steer clear of controversies. Her 2014 appearance in a Sports Illustrated photoshoot garnered criticism from various quarters. Critics argued that such a representation relegated Barbie to being a mere object of male fantasy.
Conversely, proponents contended that this move echoed the ‘Unapologetic’ theme of the photoshoot, showcasing Barbie’s diverse journey through the years. Regardless of individual stances, this episode rekindled the age-old debate on Barbie’s societal role.
Entrepreneur Barbie
The Evolution of Barbie’s Proportions: Succumbing to mounting pressure, Mattel undertook a seismic shift in 2016, introducing the Barbie Fashionistas line. This range debuted three new body types – tall, curvy, and petite – and showcased diverse skin tones, hairstyles, and eye colors.
By championing inclusivity, Mattel addressed long-standing criticisms, proving that Barbie could evolve with the times and more accurately mirror real-world diversity.
Barbie with dreadlocks
The Barbie Dream Gap Project: As part of their commitment to women’s empowerment, Mattel launched the “Barbie Dream Gap Project” in 2018. Research highlighted that girls as young as six could limit their ambitions due to societal conditioning. This initiative aimed at bridging this “dream gap,” empowering girls to aspire limitlessly. Through this endeavor, Barbie not only became a toy but also a vehicle of change, reinforcing her legacy as an enduring symbol of female empowerment.
In conclusion, Barbie’s journey, interspersed with highs and lows, triumphs, and controversies, mirrors the evolution of society’s perspectives on womanhood, femininity, and empowerment. As Barbie continues to adapt and evolve, she remains a testament to changing times, encapsulating past legacies and future promises in her petite plastic frame.
Barbie gets new body shapes
Diversifying Barbie’s Representation: The year 2016 was a landmark moment for the Barbie franchise. Mattel made a bold decision to diversify Barbie’s body type, introducing four distinct forms: the original, petite, tall, and curvy. This was a reflection of the world’s diversity, but it didn’t stop there. With seven different skin tones and 24 hairstyles, Mattel truly transformed the face of the brand.
In a statement by Evelyn Mazzocco, a prominent figure at Mattel, she remarked on the company’s excitement to reflect a broader view of beauty and the responsibility they felt to both girls and parents worldwide.
Barbie runs on an all-female ticket
Leadership in Female Representation: Picturing a world where both the President and Vice-President positions could be held by women, Mattel, in 2016, dreamed big. Collaborating with the non-profit organization, “She Should Run”, they introduced a Barbie set representing these roles.
Although these figures retained the conventional Barbie physique, the dolls were available in multiple skin tones, broadening representation. The set also encouraged young girls to discuss women in politics with their parents, a step towards fostering future female leaders.
Barbie wears a hijab
Barbie Embraces Hijab: Reflecting the world’s diversity and championing representation, 2017 witnessed the release of the first hijab-wearing Barbie. Inspired by Olympic fencing champion Ibtihaj Muhammad, the doll was revealed at the prestigious Women of the Year summit by Glamour magazine.
Speaking to Teen Vogue, Muhammad expressed her pride, hoping that young girls, whether they wear hijabs or not, could see themselves in this Barbie. This launch underscored the importance of offering diverse dolls to foster an inclusive narrative.
Barbies with disabilities
Championing Disability Representation: Recognizing a significant gap in toy representation, Barbie made an impactful move in 2019. Introducing dolls as part of the Fashionistas line, Mattel highlighted figures with prosthetic limbs and wheelchairs.
The development wasn’t done in isolation; disability activists were consulted, ensuring authenticity. Mattel’s intent, as clarified in a press release, was to magnify the conversation around physical disabilities and promote an inclusive view of beauty and fashion.
Barbie with vitiligo
Shining a Light on Vitiligo: Once a misunderstood and underrepresented condition, vitiligo was brought to the fore in 2019 when Mattel launched a Barbie featuring the skin condition. The decision was met with widespread appreciation.
Erika Page, a blogger at Living Dappled, penned an open letter to Mattel, reminiscing about her childhood experiences and expressing her delight that the upcoming generation could relate to a Barbie that looked like them.
2020-present: Barbie with hearing aids
Hearing Impaired Barbie: Building upon its commitment to inclusive representation, Mattel, in 2022, unveiled a Barbie with a hearing aid. This introduction was long-anticipated by many Barbie enthusiasts.
The doll was launched by British actress Rose Ayling-Ellis, who emphasized the importance of children seeing themselves in the toys they played with. Reflecting on her childhood, she shared how she drew hearing aids on her Barbies to resonate with her own experience, showcasing the significance of such representation.
Barbie Eco-Leadership Team
Sustainable Barbie: With the escalating climate crisis, Mattel embarked on a journey of sustainability. In a significant move in 2022, they collaborated with the Jane Goodall Institute to release the “Barbie Eco-Leadership Team”.
Comprising of four distinct dolls embodying roles like Environmental Advocate and Renewable Energy Engineer, the figures were primarily made of recycled plastic, and their outfits were crafted from recycled fabrics. This initiative hinted at a promising sustainable future for the Barbie franchise.
Barbie with vitiligo
Shining a Light on Vitiligo: Once a misunderstood and underrepresented condition, vitiligo was brought to the fore in 2019 when Mattel launched a Barbie featuring the skin condition. The decision was met with widespread appreciation.
Erika Page, a blogger at Living Dappled, penned an open letter to Mattel, reminiscing about her childhood experiences and expressing her delight that the upcoming generation could relate to a Barbie that looked like them.
2020-present: Barbie with hearing aids
Hearing Impaired Barbie: Building upon its commitment to inclusive representation, Mattel, in 2022, unveiled a Barbie with a hearing aid. This introduction was long-anticipated by many Barbie enthusiasts.
The doll was launched by British actress Rose Ayling-Ellis, who emphasized the importance of children seeing themselves in the toys they played with. Reflecting on her childhood, she shared how she drew hearing aids on her Barbies to resonate with her own experience, showcasing the significance of such representation.
Barbie Eco-Leadership Team
Sustainable Barbie: With the escalating climate crisis, Mattel embarked on a journey of sustainability. In a significant move in 2022, they collaborated with the Jane Goodall Institute to release the “Barbie Eco-Leadership Team”.
Comprising of four distinct dolls embodying roles like Environmental Advocate and Renewable Energy Engineer, the figures were primarily made of recycled plastic, and their outfits were crafted from recycled fabrics. This initiative hinted at a promising sustainable future for the Barbie franchise.
An LGBT Barbie
Transgender Representation: In the 2020s, Mattel’s Tribute Collection celebrated remarkable women, including the introduction of the first-ever transgender Barbie, modeled after the TV icon, Laverne Cox, in 2022.
This move signified a bold step in inclusivity. Speaking to Forbes magazine, Cox highlighted the importance of dreaming big and the power of manifestation, hoping the doll would inspire others to realize the vastness of their potential.
Barbie with Downs syndrome
In a groundbreaking move in 2023, Mattel continued its journey towards broader inclusivity by introducing a Barbie with Down’s Syndrome. This significant step was the result of a collaborative effort between the toy giant and the National Down Syndrome Society (NDSS). The release of this new Barbie was met with profound appreciation from various quarters, especially from individuals directly impacted by Down’s Syndrome.
NDSS president, Kandi Pickard, articulating the sentiments of many, conveyed her heartfelt gratitude for this pivotal representation. She underscored the immeasurable joy and validation the community felt upon witnessing a Barbie that mirrored their unique features. This launch not only celebrated diversity but also emphasized the importance of seeing oneself reflected in mainstream culture and toys.
Real-Life Barbie
Barbie’s Cinematic Adventure: 2023 marked Barbie’s entrance into the cinematic universe with a live-action film directed by Greta Gerwig and starring Margot Robbie. The film, celebrated for its portrayal of various Barbies, ignited conversations about Barbie’s legacy.
Actress Issa Rae, playing President Barbie, offered her insights on Barbie’s historical representation, highlighting the brand’s evolution and the film’s intention to address past perceptions.
The Barbies who ghosted
Following the overwhelming success of the Barbie film under the visionary direction of Greta Gerwig, there was a distinct pivot in the collective narrative towards the dolls that had been lost to time. These Barbies, whether shelved due to controversies or safety concerns, suddenly became the epicenter of intrigue and discussions. The film, with its nuanced storytelling, masterfully wove these overlooked characters into its tapestry, prompting audiences to delve deeper into their origins and histories.
This renewed interest was not just about nostalgia, but it also highlighted the evolving cultural perceptions and values that led to their initial discontinuation. Their integration into the movie narrative served as both a tribute and a testament to the multifaceted journey of the Barbie brand. Consequently, even in their absence from store shelves, these forgotten dolls found a new lease on life, capturing the imagination of a whole new generation.
Teen Talk Barbie
Teen Talk Barbie Controversy: One of the most notorious of the discontinued dolls, Teen Talk Barbie, created a significant uproar in the early ’90s. With a voicebox that occasionally remarked, “Math class is tough!”, she was criticized for setting a regressive example. This controversy even inspired an episode of The Simpsons. However, it’s worth noting that the voicebox had a variety of phrases. Still, the backlash was so intense that Mattel removed the controversial phrase, making the original dolls a rare collector’s item today.
This controversy even inspired an episode of The Simpsons. However, it’s worth noting that the voicebox had a variety of phrases. Still, the backlash was so intense that Mattel removed the controversial phrase, making the original dolls a rare collector’s item today.
“Math class is tough!”
The Many Facets of Teen Talk Barbie: While the “Math class is tough!” controversy overshadowed other aspects of the Teen Talk Barbie, it’s essential to remember that she had a variety of phrases. Each doll was programmed with a combination of phrases from a pool of 270.
Despite the backlash, some dolls had empowering messages like aspiring for a medical profession. Today, an original talking Barbie, especially with the controversial math phrase, has become a sought-after collector’s item.
Pregnant Midge
The Evolution of Midge: Originally introduced as “Barbie’s best friend”, Midge underwent several transformations over the years. While she was initially an “ordinary-looking” counterpart to Barbie, in 2002, Mattel introduced a version of Midge with a detachable pregnant belly, housing a tiny baby.
This bold move stirred controversy, with many claiming it glamorized teen pregnancy, despite Midge not being marketed as a teen. By Christmas of that year, the dolls disappeared from shelves. However, Midge returned in 2013, this time as a teenager in the popular “Barbie: Life in the Dreamhouse” show.
Promoting teen pregnancy
Midge’s Controversial Journey: The doll named Midge, initially presented as “Barbie’s best friend,” was an attempt by Mattel to introduce a more “ordinary-looking” counterpart to Barbie. Designed to share Barbie’s wardrobe and accessories, Midge’s image underwent a significant change in 2002.
Mattel decided to depict her as a pregnant woman, complete with a removable pregnant belly revealing a tiny baby inside. This innovative design was met with backlash, with critics claiming it romanticized teen pregnancies. Although Midge wasn’t portrayed as a teenager, by Christmas 2002, the dolls vanished from the market.
Ken’s best friend Allan
Allan’s Arrival in 1964: Introduced in 1964, Allan, sometimes spelled “Alan,” was meant to be Ken’s best friend. An interesting marketing angle was that he could wear all of Ken’s clothing, promoting sharing and interchangeability.
However, there was unintended speculation, growing into a bit of urban legend, that Allan could be perceived as Ken’s boyfriend instead of just a friend. Whether this interpretation was widespread or not remains debated, but Allan’s eventual discontinuation was likely more attributable to poor sales than any perceived relationship implications.
Changing times
Allan’s Return in 1991: Over two decades later, in 1991, Mattel decided to reintroduce Allan, perhaps in a bid to clarify any lingering misconceptions. This revamped “Alan” was presented as Midge’s husband, and the pair even had a son named Ryan.
In addition to being the designated father of the baby in the controversial “pregnant Midge” set, Allan would undergo another transformation in 2009, becoming available as an African-American doll.
There’s only one Allan
Allan’s Popularity Surge: The year 2015 saw Allan’s unexpected rise to fame when actor Michael Cera brought him to life in the Barbie movie. Quickly ascending to fan-favorite status, the newfound interest in Allan led to a surge in the prices of Allan dolls on eBay.
Speculations abounded about Mattel potentially capitalizing on this renewed fan fervor by launching new Allan dolls, fueling anticipation among enthusiasts.
Rollerblade Barbie
The Rollerblade Barbie Controversy: In 1991, Mattel introduced a Barbie that had rollerblades emitting sparks when used, creating an undoubtedly eye-catching effect. However, the sparks soon posed a significant safety concern.
If children played with the doll near hairspray, the sparks could ignite the aerosol, resulting in potentially dangerous situations. This alarming hazard prompted concerned individuals to write letters to newspapers, calling for a recall of this particular Barbie iteration.
Dangerous toys
The Rollerblade Incident: A particularly distressing incident was detailed in a 1993 letter to The Clarion-Ledger. The author described a harrowing situation where, after playfully using hairspray, a child inadvertently ignited her brother’s clothes using the sparking rollerblade of the Barbie.
Such alarming stories placed enormous pressure on Mattel, which ultimately led to the discontinuation of the Rollerblade Barbie. Despite its controversial history, intact versions of this Barbie now fetch high prices on online platforms like eBay.
Share-A-Smile Becky
The Wheelchair Debacle with Becky: 1997 saw the introduction of Becky, a wheelchair-using friend of Barbie’s. The doll was groundbreaking, representing a step towards inclusivity. However, a glaring oversight soon became apparent:
Becky’s wheelchair did not fit inside the Barbie Dreamhouse, leading to widespread disappointment. While Mattel acknowledged the issue, no modifications were made to accommodate Becky. While Becky had her moments, like participating in the Paralympics, her inability to access the Dreamhouse remained a sore point.
Barbie with disabilities
When Becky, Mattel’s earlier wheelchair-using doll, mysteriously disappeared from the market, it created not just a tangible gap in the toy aisles but also spurred a series of discussions around representation. Karin Hitselberger, a renowned disability blogger, voiced her observations in 2017 about this departure. She astutely noted that much of the conversation around Becky’s discontinuation was disproportionately centered on adapting the doll’s design, rather than the larger, more critical issue of reshaping society to be more inclusive.
This skewed focus seemed to be a missed opportunity to address deeper societal prejudices. However, in a move that seemed to acknowledge past missteps and respond to growing demand for genuine representation, Mattel introduced a new iteration of a wheelchair-using Barbie in 2019. This doll, while reminiscent of Becky, was a distinct character, representing another step in the evolution of the brand’s approach to inclusivity.
“Revolutionary”
Madison Lawson, in a thoughtful piece penned for Teen Vogue in 2023, delved deep into Mattel’s attempts at representing disabled characters in their line of dolls, focusing particularly on the character of Becky. She posited that while Becky was undeniably a step in the right direction, the portrayal of such characters often diverged from mainstream beauty standards. Instead of being authentic representations, they sometimes felt like they were designed to inspire those without disabilities, almost as if their challenges were included as a storytelling device.
While recognizing Becky’s role in breaking some barriers, Lawson underscored the monumental shift it signified when Barbie, the epitome of the brand, was depicted in a wheelchair. This move, she emphasized, was a much more potent statement, challenging societal norms and pushing the envelope on inclusivity in toys. Her article illuminated the fine line between representation and tokenism in toy designs.
Frida Kahlo Barbie
In a bold 2018 initiative, Mattel sought to honor the legacy of the iconic artist Frida Kahlo by including her in their “Inspiring Women” series. The intention was commendable, aiming to provide young individuals with role models from various fields. Yet, this ambitious move quickly turned sour when Kahlo’s descendants stepped forward, accusing the toy company of appropriating the famed artist’s likeness without proper authorization.
Legal disputes aside, the general public and various art enthusiasts voiced their concerns over the doll’s design. Many believed that Mattel had missed the mark in replicating Kahlo’s unique and recognizable features, arguing that the doll presented a diluted version of her. This wave of criticism highlighted the challenges of encapsulating the essence of real-life figures in commercialized forms.
“How could they turn her into a Barbie?”
Public Outcry Over Kahlo’s Representation: Public sentiment strongly resonated with the idea that Mattel had, in a sense, beautified Kahlo’s Barbie, notably omitting her iconic unibrow.
Actress Salma Hayek, who portrayed Kahlo in a biographical film, voiced her displeasure on Instagram, emphasizing Kahlo’s celebration of her unique identity. The controversy undeniably tarnished Mattel’s reputation.
Sugar Daddy Ken
The Misjudged Sugar Daddy Ken: In 2009, Mattel released the Sugar Daddy Ken, resulting in a public relations whirlwind. Mattel soon clarified that the name referred to Ken’s dog, Sugar.
However, the attempt to rebrand didn’t assuage public concerns. By 2012, both Sugar Daddy Ken and his pet dog disappeared from retail spaces, becoming a peculiar footnote in Mattel’s history.
Movie cameo
The controversial “Sugar Daddy Ken”, despite being a relic of a questionable decision in Mattel’s history, found his way back into public consciousness when he made a cameo in the Barbie movie. This appearance was not just a whimsical addition but served as a subtle acknowledgment by the filmmakers of Mattel’s past errors in judgment. During the movie premiere, the well-known actor Rob Brydon, who lent his voice to this particular Ken character, took a moment to reflect on the doll’s infamously provocative name.
With a blend of humor and candidness, he addressed the audience, suggesting that perhaps every man has a bit of ‘Ken’ in him and that it’s high time to embrace it. This cheeky commentary not only lightened the mood but also highlighted the evolution of perceptions around such characters. The once-controversial Ken was now viewed through a lens of humor and nostalgia, showcasing the changing times.
Barbie Video Girl
In 2010, Mattel, in an ambitious move to merge Barbie with cutting-edge technology, unveiled the Barbie Video Girl which was equipped with an integrated camera and display screen, allowing users to record and replay video. This innovative design, however, soon caught the attention of the FBI due to rising concerns over privacy violations and the potential for the doll’s recording capabilities to be misused in harmful ways. As public unease escalated, Mattel attempted to placate consumers by ensuring the safety features of the doll, but the worries proved overwhelming.
By 2012, amidst the growing concerns, Mattel decided to withdraw the Barbie Video Girl from the market. Yet, in a nostalgic nod to this controversial technological venture, the character found her way into a scene in a Barbie movie, reminding audiences of Mattel’s ambitious yet controversial attempt at technological integration.
Warning
Public Perception of Barbie Video Girl: Media outlets, like NPR’s Morning Edition in 2010, speculated on potential embarrassing situations stemming from the doll’s recording capabilities.
Despite Mattel’s stance on the doll being harmless, the overarching public sentiment was one of skepticism and caution. Yet, this unique Barbie found her way back into pop culture with a cameo in the Barbie movie.
Growing Up Skipper
Growing Up Skipper’s Controversial Mechanism: Marketed as Barbie’s younger sister, Skipper was designed to educate young girls about puberty. Released in 1975, the Growing Up Skipper doll had an unusual feature: by rotating her arm, she would “grow,” both in height and by developing breasts.
The attempt to simplify and demonstrate puberty through such a mechanism was met with mixed reactions, making many wish that real-life puberty was as straightforward as Skipper’s transformation.
A big surprise
Allan, introduced by Mattel in 1964 and alternatively spelled as “Alan,” was intended to be Ken’s best friend and was marketed as such. The doll was promoted as someone who could fit into all of Ken’s clothes, offering a multi-purpose experience for children. Interestingly, the perception around Allan’s relationship with Ken has generated numerous theories over the years; rumors circulated that Mattel hadn’t initially considered how Allan might be viewed as Ken’s boyfriend, rather than just a platonic friend.
However, there is little concrete evidence to support these claims, and the most likely reason for Allan’s discontinuation seems to be sluggish sales. In 1991, Allan made a comeback, this time being firmly positioned as Midge’s husband and even the father of her son Ryan. This second iteration also included an African-American version of the doll, offering more diversity.
Oreo Fun Barbie
By 1991, any ambiguity about Allan’s sexuality was intended to be put to rest when Mattel relaunched him as Midge’s husband, complete with a son named Ryan. Mattel had even planned for Allan to be the father of a baby that was part of the “pregnant Midge” set. While the pregnant Midge concept was eventually shelved, Allan was reintroduced yet again in 2009 as an African-American doll.
Despite all these iterations, the character’s popularity truly soared when Michael Cera portrayed him in a Barbie movie, causing the prices of Allan dolls to spike on eBay. The resurgence in popularity led many to speculate whether Mattel would capitalize on the newfound fame by releasing new Allan dolls.
The most infamous Barbie
Flashing forward 14 years, Allan saw a resurgence in popularity when Michael Cera portrayed him in a Barbie movie, a decision that quickly made him a fan favorite. The film’s success had a notable impact on Allan’s market value; eBay prices for the doll skyrocketed, leading to speculation that Mattel might consider releasing new Allan dolls.
The newfound interest in Allan sparked conversations among fans and collectors alike, wondering if this could be the perfect opportunity for Mattel to reintroduce him into the Barbie universe. Given the film’s widespread appeal, if Mattel decided to release new Allan dolls, there would likely be a significant market for them.
Barbie and Tanner
Released in 1991, this Barbie came complete with rollerblades that were more than just a snazzy accessory; they emitted sparks when used. While initially captivating, this feature soon raised safety concerns. There were fears that if a child used the doll near a highly flammable substance like hairspray, the sparks could potentially ignite a fire.
The situation escalated to the point where alarmed parents began writing letters to newspapers, urging Mattel to recall the hazardous toy. The controversy became so widespread that Mattel had no choice but to discontinue the product, turning surviving dolls into valuable collectors’ items that fetch hundreds of dollars on eBay.
The problematic pooper-scooper
A 1993 letter sent to The Clarion-Ledger newspaper illustrated the potential dangers of the spark-emitting rollerblade Barbie doll. A father wrote about how his eight-year-old daughter had been playing with the doll and her younger brother. After using hairspray on her sibling, she innocently ran the sparking rollerblade across his clothing, causing them to ignite.
This unfortunate incident showcased the very real risks associated with the doll, compelling Mattel to discontinue it. Despite its removal from the market, surviving Rollerblade Barbie dolls have become somewhat of a collector’s item, selling for substantial sums on eBay.
Earring Magic Ken
In 1997, Mattel introduced Becky, a wheelchair-using friend of Barbie. While the company aimed to be inclusive, the doll faced significant challenges; her wheelchair didn’t fit inside the Barbie Dreamhouse, disappointing many children who owned the popular playset. Although Mattel promised to resolve this design flaw, no amendments were made.
While Becky did eventually get her moment in the sun by going to the Paralympics, she was still permanently excluded from the Barbie Dreamhouse. This became a symbol of Mattel’s failure to fully understand or address the needs of children with disabilities.
The creation of an icon
Becky eventually vanished from store shelves, and her discontinuation sparked considerable discussion within the disabled community. Disability advocate Karin Hitselberger eloquently pointed out in 2017 that much of the societal focus is on “fixing disability” rather than fixing society’s structural issues.
Although Mattel ultimately released a different wheelchair-using Barbie in 2019, many still consider it a missed opportunity to make meaningful adjustments for Becky, thus perpetuating a narrow perspective on disability.
Hello Barbie
Madison Lawson, a journalist, reflected on Mattel’s portrayal of disability in a 2023 Teen Vogue article. She argued that Becky represented how disabled individuals were often reduced to inspirational objects for the non-disabled population, rather than being celebrated as individuals with their own beauty and worth.
Lawson lauded the eventual release of a wheelchair-using Barbie herself, not just as a friend, as a revolutionary step in challenging these stereotypes and offering a more inclusive representation.
Barbie always knows
Mattel’s 2018 Frida Kahlo Barbie was part of the “Inspiring Women” series, but it generated considerable controversy. The doll faced legal issues when Kahlo’s descendants took Mattel to court in Mexico, alleging that the company had no rights to Kahlo’s likeness.
They won the lawsuit, but there was another layer of public criticism regarding the doll’s physical appearance. Many felt that Mattel had sanitized Kahlo’s features, omitting her famous unibrow, and essentially stripping away what made her unique.
Goodbye Barbie
The Frida Kahlo Barbie also came under fire from actress Salma Hayek, who portrayed Kahlo in a 2002 biopic. Hayek criticized Mattel on Instagram for “prettifying” Kahlo and removing her distinct unibrow.
In her view, this artistic choice ran contrary to everything the artist stood for, as Kahlo had always celebrated her unique features and championed self-acceptance. This debate highlighted the larger issue of how commercial entities interpret and represent real-life figures, particularly those with such a distinct and well-documented personal brand as Frida Kahlo.
Brunette Barbie
The Barbie controversies, though varied in nature, reflect the broader societal debates of their respective eras. From debates around racial and cultural insensitivity to addressing issues of disability inclusivity, each scandal serves as a snapshot of evolving societal values and the brand’s struggle to keep up.
Through these discussions, it’s evident that while Barbie has been a beloved figure for generations, she’s not without her fair share of missteps. However, each incident also offers a learning opportunity, challenging both the company and consumers to reflect on the values they champion and expect from beloved brands.
Slumber Party Barbie
Barbie’s journey, rife with ups and downs, offers a valuable lesson for toy manufacturers and marketers: staying relevant demands a keen understanding of societal nuances and a willingness to adapt. As society evolves, so must its iconic figures.
If Barbie’s history is any indication, the line between admiration and controversy is a delicate one, requiring constant evaluation and re-evaluation. In navigating these challenges, brands have the opportunity to grow, learn, and better serve their audience, ensuring that they remain both relevant and cherished for generations to come.
