Ilona Song, a Phygital Fashion House, is making waves in the fashion industry by bridging the gap between physical and digital experiences. By fusing blockchain technologies with a curated lifestyle brand and a fresh fashion business model, Ilona Song is changing the way we perceive and interact with fashion.
Ilona Song Partners with VOGUE Singapore for Metaverse Fashion Week
Ilona Song is partnering with VOGUE Singapore to showcase fashionable wearables at Decentraland’s Metaverse Fashion Week (MVFW). Rozy’s avatar, an influencer, will be showcasing an exclusive outfit designed by Ilona Song in the virtual event. The fashion house has created two unique digital wearables, Chanterelle and Camellia Bloom, that can be worn in the Spatial metaverse and Decentraland.
MVFW: A Platform for Virtual Fashion Designers
MVFW showcases the latest in virtual fashion, including designs from various fashion houses and collaborations with well-known brands such as DKNY, Tommy Hilfiger, and Dolce & Gabbana. The event provides a platform for virtual fashion designers to showcase their work and allows fashion enthusiasts to experience fashion in a unique and innovative way. The event features virtual fashion shows, exhibitions, and interactive experiences, and has gained significant attention in the fashion industry.
Hargan Denim: Bridging the Gap with Ethical Design and Fashion
Hargan Denim recently launched a collection of jeans made with repurposed Cone Denim garments and sample fabrics from the early to mid-2000s. The fabrics were washed at the most innovative laundries of that time and come from Cone’s historic White Oak mill. The Rea Jean is a unique construction that features a variety of washes, pocket designs, and seam details. Hargan Denim aims to bridge the gap between consumers and the industry through ethical design and fashion. The brand’s denim pieces are known for their deconstructed designs, material mixing, and color blocking.
Reviving Cone Denim’s Archive with Hargan Denim
The collection is an opportunity for Cone to see its archive get a second chance at life. The patchwork Hargan x Cone Denim jean is available in sizes 25-32 and retails for $268. By repurposing these fabrics and creating unique, sustainable designs, Hargan Denim is playing a significant role in revolutionizing the fashion industry and bridging the gap between consumers and the industry.
