Smartphones, cars, snacks, and clothes. There’s a logo on just about everything these days, including the ones mentioned above. Most companies aim to have a highly recognizable logo that sticks into the memory of its consumers.
While some companies make up interesting logos, some of them sneak in some hidden messages, whether or not they were intentional.
01. Gillette
The household name has given us the finer details in their logo. It might look plain like the Nike swoosh logo, but not at all. If you take a closer look, you’ll notice something about the “G”.
That and the dot on the “i” look like they’ve been slashed through with a razor.
02. Sun Microsystems
Their diamond shape logo isn’t just a bunch of curvy lines. Interestingly enough, the logo is compromised with eight U’s and N’s which spell out sun along the sides of the diamonds. Take a second look and see for yourself.
The S is actually a U and an N stacked upon each other. Or are they all just U‘s?
03. Toyota
There are three overlapping ellipses which have been around since 1990. In the company’s own words “The Toyota Ellipses symbolize the unification of the hearts of our customers and the heart of Toyota products. The background space represents Toyota’s technological advancement and the boundless opportunities ahead.”
If you take a closer look, it spells out the company’s name.
The next one ahead is pretty much everywhere. But, what you might not know is that there is, in fact, a hidden message inside the vibrant tortilla logo.
04. Good Will
The community-based organization has the goal of making people’s lives better. But, it’s no surprise that the not-for-profit’s logo makes use of some encouraging letters. The lowercase “G” in “goodwill” doubles up with a smiling face.
It even appears twice in the company’s logo. I think it also looks like a delivery guy inside of a truck, but that’s just me.
05. Wendy’s
Take a closer look at Wendy. Her collar might have the word “mom” on it. Wendy’s was named after founder Dave Thomas’ daughter, and the fast-food chain has over 4,000 locations worldwide.
It’s definitely something you may not notice for years. But, it will leave an imprint on your brain anytime you think about the brand.
06. Tostitos
Yeah, these chips are pretty much everywhere. But, what you might not know is that there is, in fact, a hidden message inside the vibrant logo.
Take a closer look, and you’ll see that the two “t’s” actually make up people dipping a Tostitos chip into a bowl of salsa, right on top of the letter “i”.
Not even expert computer programmers will know the genius behind the next logo ahead.
07. Spartan Golf
This hidden message is pretty amazing. Take a look at the man swinging the golf club. The man in the logo actually makes up the face of a Spartan that has a helmet.
It’s very interesting, to say the least, and it kind of reminds me of the Michigan State Spartans.
08. Fed Ex
If you look closely, you’ll notice that there’s an arrow pointing right ahead in the white space between the “E” and the “X”.
According to an interview with the logo’s designer, “The arrow could connote forward direction, speed, and precision, and if it remained hidden, there might be an element of surprise, that aha moment.”
09. Eighty20
Nobody will know the genius behind this logo. That is, unless you’re an expert computer scientist. Then you might know. But, the grey and blue boxes represent the binary pattern between 80 and 20. 80 being 1010000 and 20 being 0010100.
The blue boxes represent the ones and the grey represent zeros.
Interestingly enough, the next logo ahead is a company from Germany and it pays homage to aviation.
10. Toblerone
The chocolate bar’s logo is a depiction of the Matterhorn Mountain in Switzerland. But, it’s inside the mountain that matters the most. There is, in fact, an outline of a bear in the mountain.
That makes sense because the brand was originated in Bern, which is the City of Bears.
11. Unilever
Now, before hand, you wouldn’t think there would be meaning to this logo. The “U” in the logo is filled in a variety of random images. But, every single icon used essentially represents an aspect of the Unilever business.
For example, a recycle icon for their sustainability, and lips for beauty and taste.
12. BMW
Interestingly enough, this particular brand has a background in aviation. What’s even more fascinating is that the logo stays true to its roots. Inside, the white sections represent a moving propeller that’s on an airplane. Then, the blue sections represent the sky.
Both colors represent Bavarian Free State colors- the place in Germany where BMW comes from.
One of the most surprising messages behind one of the most popular sodas is coming up next.
13. Baskin Robins
The world’s largest chain of ice cream shops offers 31 different flavors and believe that people should try a new flavor every day of the month. What’s even more fascinating is that the company’s cartoon-like logo in pink and blue depicts a large BR.
That represents the initials of the company and doubling as the number 31 all at once.
14. IBM
The white lines passing through the blue gives it a better appearance. But, there is an equal sign on the bottom right-hand corner of the logo itself. The reason why that it’s very well hidden behind the logo is for a very simple reason.
The equal sign represents equality.
15. Coca-Cola
This is very rare, but worth the explanation. Sometimes, hidden messages can be a complete coincidence. If you didn’t know already, there’s a Danish flag that can be spotted in the negative space between the “O” and the “L”.
Coca-Cola decided to use this to their advantage when they advertised in Denmark.
Read ahead to see what Coke’s competitor did to make their logo very unique.
16. Hershey’s Kisses
The distinctively shaped logo is one of the most popular in the United States. This unique shape has been incorporated into the product logo itself.
If you look between the “K” and the “I”, you’ll notice something. You’ll see a Hershey’s Kiss in the negative space!
17. Pinterest
The brand name comes from the concept of pinning things of interest to a board. That’s exactly why the social platform’s logo depicts a P shaped like a pushpin.
The pushpin P design carries signs of craft and connects the idea of pinning something to a board to do it online.
18. Pepsi
Arnell Associates were paid by the soda company to come up with a new logo. Oddly enough, the document from Arnell describing the strategy behind the new symbol elaborated on the fact that it was influenced by ideas like feng shui.
Oh, and the Renaissance, and the Earth’s geodynamo too.
Baseball fans may not know about one particular hidden logo from a team that’s in the National League Central division.
19. Formula 1
The logo is more than just the white F and the red stripes. In the black space between the two colors, you can see the number one in there. With a balance of highlighting and hiding, it’s one of those logos where you might almost miss it.
Not bad for the most famous racing logo on the planet.
20. The Bronx Zoo
The largest zoo in North America has a very interesting logo. The zoo’s logo features birds and two giraffes. That pays tribute to the zoo’s home city, a borough in New York City.
Between the legs of the giraffes, you can even see the iconic skyline of the Big Apple.
21. Milwaukee Brewers
known that the Brewers logo actually has a hidden message inside of it. The mitt holding the baseball is made of the initials M and B.
What a great way to pay homage to the baseball club and the city itself.
It’s very fitting that the next logo ahead pays tribute to the United State’s main bird.
22. Via Rail Canada
The very popular railway company in Canada does, in fact, have something hidden. The transportation company included parallel lines which resemble train tracks.
They even used the white space on either side of the “I” to portray at it as the tracks which the trains travel on.
23. NBC
There are a few hidden messages behind the television network’s logo. The colorful peacock logo was first developed when color televisions were first introduced. So, they went with a six-feathered peacock logo which highlights one thing.
The fact that they were proud to a be apart of the newly emerging color system.
24. Washington Capitals
It’s very fitting that an eagle is in the logo. It’s the national emblem, and hockey fans may have missed that over the years. But, that’s okay, because what most people miss is the blank space underneath.
It leaves behind the silhouette of Washington’s iconic Capitol building.
Long before becoming apart of Delta Airlines, this airline had an incredible, creative, and original logo.
25. Museum Of London
There is something about the museum’s logo. Some people would assume the museum slapped on some layers of colorful blobs, but there’s more to it than that.
In fact, the fascinating colors behind the text depict the geography of London, which has changed over the years.
26. Amazon
You can say that someone can get anything from A to Z from this company. Essentially, that is why their logo has a curved arrow point from the letter A to the letter Z.
You know that they pretty much sell everything and their logo does a great job of conveying that too.
27. Northwest Airlines
Long before becoming apart of Delta Airlines, this airline had an incredible, creative, and original logo. The small arrow within the circle creates a compass, which demonstrates the brand’s navigational abilities.
It was also very well positioned to make sure it was pointed in the northwest direction.
The next logo is filled with two hidden messages in one of Europe’s most popular events in the summer.
28. Beats By Dre
The logo from Dr. Dre consists of a red letter b inside a white circle. But, there’s more to it than just that or the brand name. The white circle is a person’s head turned sideways. The letter b depicts the Beats by Dre headphones.
It helps give off the message that everyone’s wearing the headphones.
29. Cisco
The worldwide leader in networking hardware is named after a city in San Francisco. The message in the logo is actually inside of it!
Not only does it double as the Golden State Bridge, but the electromagnet lines logo was intended to depict the two towers of the bridge itself.
30. Tour de France
The logo is filled with two hidden messages. The yellow circle depicts a bike wheel whereas the R in Tour has been designed to look like a cyclist racing in the popular bike race. The U looks like the cyclist’s seat too.
Now that I know that, it’s a little bit more obvious.