The perception of homeless men around the globe is one of mistrust and unambition but in fact, this is a huge and dangerous misconception. And one man is trying to change that, one haircut at a time.
Meet Jason Schneidman, who operates a haircutting service, called The Men’s Groomer Shop. He created a new haircare line whose profit he uses to help homeless people around the area. Schneidman himself dealt with homelessness and knows that a compassionate hand can do wonders. Through this project, Schneidman also provides free makeovers to his clients which are meant to help in their search for employment and more. Some of the before and afters are truly incredible and proves how important Schneidman work truly is.