Mamie Eisenhower
Mamie Eisenhower’s fashion was so iconic that a term was coined to describe it: The “Mamie Look.” It typically involved a full-skirted dress along with plenty of accessories such as charm bracelets, pearls, little hats, and bobbed, banged hair. Below, she is pictured in the gown she wore for her husband’s inauguration in 1953. As you can see, the gown was absolutely stunning. It was a ‘pink peau de soie’ gown, hand embroidered with more than 2,000 rhinestones. Talk about extra!
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Mamie paired the gown with gloves and some delicate jewellery by Trifari, a beaded purse by Judith Leiber, and shoes by Delman. The dress is, to this day, on display at the Smithsonian National Museum of American History’s collection of inaugural gowns, and is a crowd favourite. As you can imagine, many took inspiration from this dress and this specific shade of pink became a very popular colour.