Travis Scott’s virtual concert Fortnite significantly earned $20million including merchandise sales. This earning is more than his average in-person show.
It was a nine-minute digital concert that was performed in April. Scott’s four-month-long 56-stop Astroworld tour was held from 2018 to 2019 and it earned approximately $53.5 million. On Average that tour granted roughly $1 million per show. But this virtual concert Fortnite grossed the rapper roughly $20million which is a record for this singer.
Travis Scott and the developer of Fortnite event Epic Games struggled for months to put the event together. They both spent months going back and forth to work out the details. Though the actual length of this virtual concert is not very long, they had to work hard to make it a success. Scott couldn’t visit Epic Games’ North Carolina headquarters. So Epic Games had to send representatives to consult with Scott in California.
The rapper mentioned this digital event as a chance “to have unlimited fun”. He also said, “It was an opportunity to go to the max, to create a world that permits won’t let you do, fire marshals won’t let you do, building codes won’t let you do.”
Epic Games welcomed the success of Scott’s concert and showcases the viability of digital performances. Epic Games’ head of brand, Phil Rampulla said, “The landscape is changing…You’ve got to bring something that’s awesome. Otherwise, it’s ‘That’s just an ad.’ And those things are just getting glossed over.”