Selena Gomez is going to release “Rare Beauty” into the world and that’s why she reveals the official launch date of her makeup brand.
On August 4, Selena Gomez shared few messages to her fans on social media and announced the launch date for her makeup brand. She stated, “I’m SO excited to finally share that @RareBeauty will be launching September 3rd only at @Sephora, @SephoraCanada, @SephoraMx, and RareBeauty.com.” She also wrote, “I’ve had so much fun creating everything and can’t wait for y’all to try it all! I hope you love it as much as I do!”
The 28-year-old singing star posted a video on the Rare Beauty Instagram. In that video, he Disney alum said that we’re living in a time where it’s “all about” appearance. “And that can be exciting and fun, but at the same time it can just be a bit dangerous,” The superstar singer also explained. “So I wanted people to feel like makeup is something you can enjoy, it’s not something that you need.”
Finally, Selena’s Rare Beauty going to launch on Sept. 3. The date comes six months after Gomez first announced her makeup brand.