You can start saving money or make room in your makeup drawers. Because Selena Gomez is launching her own beauty line and this 27-year-old pop star is going to add a new title to her ever-growing biography: The Beauty Mogul.
Recently Selena has exposed about changing her Revival tour Instagram account. Now its name is RareBeauty. The description of the re-branding says, “Rare Beauty by Selena Gomez…Coming summer 2020 only at Sephora and RareBeauty.com”. After updating the account she took to her personal Instagram page where she shared this big news.
Alongside a behind-the-scenes video of her testing products she shared “Guys, I’ve been working on this special project for two years and can officially say Rare Beauty is launching in @sephora stores in North America this summer.”
Earlier she filed a trademark for “Selena Gomez” with the U.S. Patent and Trademark Office. The trademark was filed under her production company. According to the trademarked products, you can expect to shop for fragrances, cosmetics, hair care preparations as well as body and skincare preparations. Though it is still unclear what products she is going to sell in her behind-the-scenes Instagram video she appeared to swatch various colored lipsticks, concealer, cheek products and more. So, it will be certainly interesting to see what kind of products Selena comes out with for her fans and followers.
Additionally, Rare Beauty caption says, “We want to help people get more access to support and services, and help people feel more authentically connected to one another and less alone in the world….Our mission is to shape conversations around beauty, self-acceptance, and mental health.”
In recent months Selena has been sporting more audacious makeup looks. So Selena’s own beauty line comes as no surprise. The most swoon-worthy look of her came during the 2019 Cannes Film Festival. While attending the major event for the first time she donned dramatic looks that certainly made a grand entrance.
Many celebrities had tried to tap into the beauty world. It is also not the first attempt for her too. In 2011, Selena released an eponymous fragrance. That time she asked her fans to help her to create the scent by choosing the ingredients. But no matter what products she is going to sell, her followers and beauty lovers will be ready for her brand’s debut.